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Models of Trust in Business-to-Consumer Electronic Commerce

Vivienne Farrell, Rens Scheepers, Philip Joyce. Models of Trust in Business-to-Consumer Electronic Commerce. In Kim Viborg Andersen, Steve Elliot, Paula M. C. Swatman, Eileen M. Trauth, Niels Bjørn-Andersen, editors, Seeking Success in E-Business - A Multidisciplinary Approach, IFIP TC8 / WG8.4 Second Working Conference on E-Business: Multidisciplinary Research and Practice, June 9-11, 2002, Copenhagen, Denmark. Volume 252 of IFIP Conference Proceedings, pages 51-67, Kluwer, 2002.

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