Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay

Amir Farshbaf-Geranmayeh, Masoud Rabbani, Ata Allah Taleizadeh. Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay. J. Optimization Theory and Applications, 176(2):509-525, 2018. [doi]

Abstract

Abstract is missing.