Scott Fay, Jinhong Xie. Probabilistic Goods: A Creative Way of Selling Products and Services. Marketing Science, 27(4):674-690, 2008. [doi]
@article{FayX08,
title = {Probabilistic Goods: A Creative Way of Selling Products and Services},
author = {Scott Fay and Jinhong Xie},
year = {2008},
doi = {10.1287/mksc.1070.0318},
url = {http://dx.doi.org/10.1287/mksc.1070.0318},
researchr = {https://researchr.org/publication/FayX08},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {4},
pages = {674-690},
}