Esther Federspiel, Dorothea Schaffner, Seraina Mohr. Customer Engagement in Online Communities: A New Conceptual Framework Integrating Motives, Incentives and Motivation. In 27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014. pages 21, 2014. [doi]
@inproceedings{FederspielSM14,
title = {Customer Engagement in Online Communities: A New Conceptual Framework Integrating Motives, Incentives and Motivation},
author = {Esther Federspiel and Dorothea Schaffner and Seraina Mohr},
year = {2014},
url = {http://aisel.aisnet.org/bled2014/21},
researchr = {https://researchr.org/publication/FederspielSM14},
cites = {0},
citedby = {0},
pages = {21},
booktitle = {27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014},
}