Péter Fehér, Krisztián Varga. The Value of Customer Journey Mapping and Analysis in Design Thinking Projects. In Claudio Di Ciccio, Renata Gabryelczyk, Luciano García-Bañuelos, Tomislav Hernaus, Rick Hull, Mojca Indihar Stemberger, Andrea Ko, Mark Staples, editors, Business Process Management: Blockchain and Central and Eastern Europe Forum - BPM 2019 Blockchain and CEE Forum, Vienna, Austria, September 1-6, 2019, Proceedings. Volume 361 of Lecture Notes in Business Information Processing, pages 333-336, Springer, 2019. [doi]
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