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Unveiling the Mechanisms of Intelligent Customer Service: How Personality Traits Affect Consumer Purchase Intentions

Zishan Fei, Siyu Liu, Junya Shen. Unveiling the Mechanisms of Intelligent Customer Service: How Personality Traits Affect Consumer Purchase Intentions. In Yiliu Paul Tu, Maomao Chi, editors, E-Business. Generative Artificial Intelligence and Management Transformation - 24th Wuhan International Conference on E-business, WHICEB 2025, Guangzhou, China, June 6-8, 2025, Proceedings, Part III. Volume 551 of Lecture Notes in Business Information Processing, pages 207-218, Springer, 2025. [doi]

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Zishan Fei

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Siyu Liu

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Junya Shen

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