Emotions in Online Reviews to Better Understand Customers' Brand Perception

Armin Felbermayr. Emotions in Online Reviews to Better Understand Customers' Brand Perception. In Witold Abramowicz, Rainer Alt, Bogdan Franczyk, editors, Business Information Systems Workshops - BIS 2016 International Workshops, Leipzig, Germany, July 6-8, 2016, Revised Papers. Volume 263 of Lecture Notes in Business Information Processing, pages 233-244, Springer, 2016. [doi]

Abstract

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