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Analysis of the Influence of Social Media Marketing on the Purchase Decisions of Consumers Using Structural Equation Modelling (SEM)

F. V. Ferdinand, A. F. Tanugerah, Kie Van Ivanky Saputra. Analysis of the Influence of Social Media Marketing on the Purchase Decisions of Consumers Using Structural Equation Modelling (SEM). In IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2023, Singapore, December 18-21, 2023. pages 495-499, IEEE, 2023. [doi]

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