An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites

Susan Ferebee. An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites. In Yvonne de Kort, Wijnand IJsselsteijn, Cees J. H. Midden, Berry Eggen, B. J. Fogg, editors, Persuasive Technology, Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007, Revised Selected Papers. Volume 4744 of Lecture Notes in Computer Science, pages 176-186, Springer, 2007. [doi]

Abstract

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