Mobile Marketing in Health: User Experience Guiding the Implementation of a Medical Booking Application

Tiago Filipe Bravo Fernandes, André Vasconcelos. Mobile Marketing in Health: User Experience Guiding the Implementation of a Medical Booking Application. In Xuesong Ye, Filipe Soares, Elisabetta De Maria, Pedro Gómez Vilda, Federico Cabitza, Ana L. N. Fred, Hugo Gamboa, editors, Biomedical Engineering Systems and Technologies - 13th International Joint Conference, BIOSTEC 2020, Valletta, Malta, February 24-26, 2020, Revised Selected Papers. Volume 1400 of Communications in Computer and Information Science, pages 541-564, Springer, 2020. [doi]

Abstract

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