Rosa Ferrentino, Maria Teresa Cuomo, Carmine Boniello. On the customer lifetime value: a mathematical perspective. Comput. Manag. Science, 13(4):521-539, 2016. [doi]
@article{FerrentinoCB16,
title = {On the customer lifetime value: a mathematical perspective},
author = {Rosa Ferrentino and Maria Teresa Cuomo and Carmine Boniello},
year = {2016},
doi = {10.1007/s10287-016-0266-1},
url = {http://dx.doi.org/10.1007/s10287-016-0266-1},
researchr = {https://researchr.org/publication/FerrentinoCB16},
cites = {0},
citedby = {0},
journal = {Comput. Manag. Science},
volume = {13},
number = {4},
pages = {521-539},
}