Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands - researchr publication

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Abdulla H. Fetais, Raed Salah Algharabat, Abdullah Aljafari, Nripendra P. Rana. Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands. Information Systems Frontiers, 25(2):795-817, April 2023. [doi]

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