A Neural Mining Approach for Predicting Customer Loyalty in Large Retail Databases

Cristián J. Figueroa, Jaime E. Araya. A Neural Mining Approach for Predicting Customer Loyalty in Large Retail Databases. In Robert Stahlbock, Sven F. Crone, Stefan Lessmann, editors, Proceedings of The 2008 International Conference on Data Mining, DMIN 2006, July 14-17, 2008, Las Vegas, USA, 2 Volumes. pages 62-70, CSREA Press, 2008.

Abstract

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