A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing: A Field Study in a Furniture Flagship Store

Michele Fiorentino 0001, Marina Ricci, Alessandro Evangelista, Vito Modesto Manghisi, Antonio Emmanuele Uva. A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing: A Field Study in a Furniture Flagship Store. Future Internet, 14(12):381, 2022. [doi]

Abstract

Abstract is missing.