Enhanced Product Presentation with Augmented Reality: The Role of Affective Reactions and Authenticity

Joschka C. Firnkes, Christopher Zerres, Kai Israel. Enhanced Product Presentation with Augmented Reality: The Role of Affective Reactions and Authenticity. In Fiona Fui-Hoon Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 8th International Conference, HCIBGO 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings. Volume 12783 of Lecture Notes in Computer Science, pages 55-70, Springer, 2021. [doi]

Abstract

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