Marc Fischer, Sönke Albers, Nils Wagner, Monika Frie. Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities. Marketing Science, 30(4):568-585, 2011. [doi]
@article{FischerAWF11,
title = {Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities},
author = {Marc Fischer and Sönke Albers and Nils Wagner and Monika Frie},
year = {2011},
doi = {10.1287/mksc.1100.0627},
url = {http://dx.doi.org/10.1287/mksc.1100.0627},
researchr = {https://researchr.org/publication/FischerAWF11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {4},
pages = {568-585},
}