Matthias Sebastian Fischer, Daniel Holder, Thomas Maier. Are Brand Affiliation Tasks and Similarity Evaluations Comparable? An Examination Using the Example of the Vehicle Front. In Cliff Sungsoo Shin, Giuseppe Di Bucchianico, Shuichi Fukuda, Yong-Gyun Ghim, Gianni Montagna, Cristina Carvalho, editors, Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, July 25-29, 2021, USA. Volume 260 of Lecture Notes in Networks and Systems, pages 805-812, Springer, 2021. [doi]
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