Heiko Fischer, Sven Seidenstricker, Thomas Berger, Timo Holopainen. Digital Sales in B2B: Status and Application. In Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon, editors, Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA. Volume 276 of Lecture Notes in Networks and Systems, pages 369-375, Springer, 2021. [doi]
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