Stefan Fischer, Welf H. Weiger, Maik Hammerschmidt. Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
@inproceedings{FischerWH19,
title = {Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns},
author = {Stefan Fischer and Welf H. Weiger and Maik Hammerschmidt},
year = {2019},
url = {https://aisel.aisnet.org/icis2019/data_science/data_science/22},
researchr = {https://researchr.org/publication/FischerWH19},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019},
editor = {Helmut Krcmar and Jane Fedorowicz and Wai Fong Boh and Jan Marco Leimeister and Sunil Wattal},
publisher = {Association for Information Systems},
isbn = {978-0-9966831-9-7},
}