Stefan Fischer, Welf H. Weiger, Maik Hammerschmidt. Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
Abstract is missing.