Blockchain Technology as a Means for Brand Trust Repair - Empirical Evidence from a Digital Transgression

Martin Fleischmann, Björn S. Ivens, Bhaskar Krishnamachari. Blockchain Technology as a Means for Brand Trust Repair - Empirical Evidence from a Digital Transgression. In 53rd Hawaii International Conference on System Sciences, HICSS 2020, Maui, Hawaii, USA, January 7-10, 2020. pages 1-10, ScholarSpace, 2020. [doi]

Abstract

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