Prominence-interpretation theory: explaining how people assess credibility online

B. J. Fogg. Prominence-interpretation theory: explaining how people assess credibility online. In Gilbert Cockton, Panu Korhonen, editors, Extended abstracts of the 2003 Conference on Human Factors in Computing Systems, CHI 2003, Ft. Lauderdale, Florida, USA, April 5-10, 2003. pages 722-723, ACM, 2003. [doi]

Abstract

Abstract is missing.