B. J. Fogg. The Six Most Powerful Persuasion Strategies. In Wijnand IJsselsteijn, Yvonne de Kort, Cees J. H. Midden, Berry Eggen, Elise van den Hoven, editors, Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2006, Eindhoven, The Netherlands, May 18-19, 2006, Proceedings. Volume 3962 of Lecture Notes in Computer Science, pages 6-6, Springer, 2006. [doi]
@inproceedings{Fogg06,
title = {The Six Most Powerful Persuasion Strategies},
author = {B. J. Fogg},
year = {2006},
doi = {10.1007/11755494_2},
url = {http://dx.doi.org/10.1007/11755494_2},
researchr = {https://researchr.org/publication/Fogg06},
cites = {0},
citedby = {0},
pages = {6},
booktitle = {Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2006, Eindhoven, The Netherlands, May 18-19, 2006, Proceedings},
editor = {Wijnand IJsselsteijn and Yvonne de Kort and Cees J. H. Midden and Berry Eggen and Elise van den Hoven},
volume = {3962},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {3-540-34291-5},
}