B. J. Fogg. The Six Most Powerful Persuasion Strategies. In Wijnand IJsselsteijn, Yvonne de Kort, Cees J. H. Midden, Berry Eggen, Elise van den Hoven, editors, Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2006, Eindhoven, The Netherlands, May 18-19, 2006, Proceedings. Volume 3962 of Lecture Notes in Computer Science, pages 6-6, Springer, 2006. [doi]
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