Mixing Parasocial Friendship With Business: The Effect of Sponsorship Disclosure Timing in Vlogs

Rebecca Tukachinsky Forster, Megan A. Vendemia, Jessica M. Journeay, Sarah E. Downey. Mixing Parasocial Friendship With Business: The Effect of Sponsorship Disclosure Timing in Vlogs. Zeitschrift für Medienpsychologie, 35(4):241-252, July 2023. [doi]

Abstract

Abstract is missing.