Educational Marketing Strategic Approach in a Diagnostic Imaging Company: from Global perspective to Local implementation

Leonardo Forzoni, Claudio Buffagni, Simone Guercini. Educational Marketing Strategic Approach in a Diagnostic Imaging Company: from Global perspective to Local implementation. In Proceedings of the 2018 International Conference on Education Technology Management, ICETM 2018, Barcelona, Spain, December 19-21, 2018. pages 28-32, ACM, 2018. [doi]

Abstract

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