Case Study of a Clinical Marketing Strategy within a Global Diagnostic Imaging Company

Leonardo Forzoni, Claudio Buffagni, Fabio Nonino, Alessandro Pompei. Case Study of a Clinical Marketing Strategy within a Global Diagnostic Imaging Company. In Proceedings of the 2018 International Conference on Education Technology Management, ICETM 2018, Barcelona, Spain, December 19-21, 2018. pages 53-57, ACM, 2018. [doi]

Authors

Leonardo Forzoni

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Claudio Buffagni

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Fabio Nonino

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Alessandro Pompei

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