Leonardo Forzoni, Claudio Buffagni, Fabio Nonino, Alessandro Pompei. Case Study of a Clinical Marketing Strategy within a Global Diagnostic Imaging Company. In Proceedings of the 2018 International Conference on Education Technology Management, ICETM 2018, Barcelona, Spain, December 19-21, 2018. pages 53-57, ACM, 2018. [doi]
@inproceedings{ForzoniBNP18,
title = {Case Study of a Clinical Marketing Strategy within a Global Diagnostic Imaging Company},
author = {Leonardo Forzoni and Claudio Buffagni and Fabio Nonino and Alessandro Pompei},
year = {2018},
doi = {10.1145/3300942.3300953},
url = {https://doi.org/10.1145/3300942.3300953},
researchr = {https://researchr.org/publication/ForzoniBNP18},
cites = {0},
citedby = {0},
pages = {53-57},
booktitle = {Proceedings of the 2018 International Conference on Education Technology Management, ICETM 2018, Barcelona, Spain, December 19-21, 2018},
publisher = {ACM},
isbn = {978-1-4503-6630-4},
}