Beth L. Fossen, Girish Mallapragada, Anwesha De. Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements. Marketing Science, 40(2):305-324, 2021. [doi]
@article{FossenMD21,
title = {Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements},
author = {Beth L. Fossen and Girish Mallapragada and Anwesha De},
year = {2021},
doi = {10.1287/mksc.2020.1260},
url = {https://doi.org/10.1287/mksc.2020.1260},
researchr = {https://researchr.org/publication/FossenMD21},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {40},
number = {2},
pages = {305-324},
}