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Exploring Big Data Opportunities for Online Customer Segmentation

Georgia Fotaki, Marco R. Spruit, Sjaak Brinkkemper, Dion Meijer. Exploring Big Data Opportunities for Online Customer Segmentation. IJBIR, 5(3):58-75, 2014. [doi]

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Georgia Fotaki

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Marco R. Spruit

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Sjaak Brinkkemper

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Dion Meijer

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