Georgia Fotaki, Marco R. Spruit, Sjaak Brinkkemper, Dion Meijer. Exploring Big Data Opportunities for Online Customer Segmentation. IJBIR, 5(3):58-75, 2014. [doi]
@article{FotakiSBM14,
title = {Exploring Big Data Opportunities for Online Customer Segmentation},
author = {Georgia Fotaki and Marco R. Spruit and Sjaak Brinkkemper and Dion Meijer},
year = {2014},
doi = {10.4018/ijbir.2014070105},
url = {http://dx.doi.org/10.4018/ijbir.2014070105},
researchr = {https://researchr.org/publication/FotakiSBM14},
cites = {0},
citedby = {0},
journal = {IJBIR},
volume = {5},
number = {3},
pages = {58-75},
}