Controlling your Brand: Contractual Restrictions Placed by Internet Retailers on Affiliate Marketing Activities in Spain

Paul B. Fox, Jonathan Wareham. Controlling your Brand: Contractual Restrictions Placed by Internet Retailers on Affiliate Marketing Activities in Spain. In 20th Bled eConference: eMergence: Merging and Emerging Technologies, Processes, and Institutions, Bled, Slovenia, June 3-6, 2007. pages 49, 2007. [doi]

Abstract

Abstract is missing.