Marshall Freimer, Dan Horsky. Try It, You Will Like It - Does Consumer Learning Lead to Competitive Price Promotions?. Marketing Science, 27(5):796-810, 2008. [doi]
@article{FreimerH08,
title = {Try It, You Will Like It - Does Consumer Learning Lead to Competitive Price Promotions?},
author = {Marshall Freimer and Dan Horsky},
year = {2008},
doi = {10.1287/mksc.1080.0368},
url = {http://dx.doi.org/10.1287/mksc.1080.0368},
researchr = {https://researchr.org/publication/FreimerH08},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {5},
pages = {796-810},
}