Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment

Thomas W. Frick, Rodrigo Belo, Rahul Telang. Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment. Management Science, 69(3):1665-1686, March 2023. [doi]

Abstract

Abstract is missing.