A Practical Test of a Process Model for Customer Relationship Management System Selection with an Automotive supplier - researchr publication authors

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Ina Friedrich, Lubov Kosch, Michael H. Breitner. A Practical Test of a Process Model for Customer Relationship Management System Selection with an Automotive supplier. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 21, 2012. [doi]

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