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How Do Social Information Cues Affect Consumers' Product Choice Experiences? Findings from a Controlled Online Experiment

Thomas Friedrich, Sven Overhage, Sebastian Schlauderer. How Do Social Information Cues Affect Consumers' Product Choice Experiences? Findings from a Controlled Online Experiment. In Norbert Gronau, Moreen Heine, Hanna Krasnova, K. Poustcchi, editors, Entwicklungen, Chancen und Herausforderungen der Digitalisierung: Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik, WI 2020, Potsdam, Germany, March 9-11, 2020. Zentrale Tracks. pages 1529-1544, GITO Verlag, 2020. [doi]

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Thomas Friedrich

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Sven Overhage

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Sebastian Schlauderer

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