Thomas Friedrich, Sven Overhage, Sebastian Schlauderer. How Do Social Information Cues Affect Consumers' Product Choice Experiences? Findings from a Controlled Online Experiment. In Norbert Gronau, Moreen Heine, Hanna Krasnova, K. Poustcchi, editors, Entwicklungen, Chancen und Herausforderungen der Digitalisierung: Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik, WI 2020, Potsdam, Germany, March 9-11, 2020. Zentrale Tracks. pages 1529-1544, GITO Verlag, 2020. [doi]
@inproceedings{FriedrichOS20, title = {How Do Social Information Cues Affect Consumers' Product Choice Experiences? Findings from a Controlled Online Experiment}, author = {Thomas Friedrich and Sven Overhage and Sebastian Schlauderer}, year = {2020}, doi = {10.30844/wi_2020_o1-friedrich}, url = {https://doi.org/10.30844/wi_2020_o1-friedrich}, researchr = {https://researchr.org/publication/FriedrichOS20}, cites = {0}, citedby = {0}, pages = {1529-1544}, booktitle = {Entwicklungen, Chancen und Herausforderungen der Digitalisierung: Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik, WI 2020, Potsdam, Germany, March 9-11, 2020. Zentrale Tracks}, editor = {Norbert Gronau and Moreen Heine and Hanna Krasnova and K. Poustcchi}, publisher = {GITO Verlag}, isbn = {9783955453350}, }