Ina Friedrich, Jon Sprenger, Michael H. Breitner. CRM Evaluation. In Matthias Schumann, Lutz M. Kolbe, Michael H. Breitner, Arne Frerichs, editors, Multikonferenz Wirtschaftsinformatik, MKWI 2010, Göttingen, 23.-25.2.2010, Proceedings. pages 611-622, Universitätsverlag Göttingen, 2010. [doi]
@inproceedings{FriedrichSB10,
title = {CRM Evaluation},
author = {Ina Friedrich and Jon Sprenger and Michael H. Breitner},
year = {2010},
url = {http://webdoc.sub.gwdg.de/univerlag/2010/mkwi/01_management_und_methoden/unternehmensberatung_im_it-umfeld/04_crm_evaluation.pdf},
researchr = {https://researchr.org/publication/FriedrichSB10},
cites = {0},
citedby = {0},
pages = {611-622},
booktitle = {Multikonferenz Wirtschaftsinformatik, MKWI 2010, Göttingen, 23.-25.2.2010, Proceedings},
editor = {Matthias Schumann and Lutz M. Kolbe and Michael H. Breitner and Arne Frerichs},
publisher = {Universitätsverlag Göttingen},
isbn = {978-3-941875-31-9},
}