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The Level of Harmony: A Validation Strategy for Brand & User Experience

Anna-Katharina Frison, Pamela Zotz, Andreas Riener. The Level of Harmony: A Validation Strategy for Brand & User Experience. In Manuel Burghardt, Raphael Wimmer, Christian Wolff, Christa Womser-Hacker, editors, Mensch und Computer 2017 - Tagungsband, Regensburg, Germany, September 10-13, 2017. pages 405-410, Gesellschaft für Informatik e.V., 2017. [doi]

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Anna-Katharina Frison

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Pamela Zotz

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Andreas Riener

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