Anna-Katharina Frison, Pamela Zotz, Andreas Riener. The Level of Harmony: A Validation Strategy for Brand & User Experience. In Manuel Burghardt, Raphael Wimmer, Christian Wolff, Christa Womser-Hacker, editors, Mensch und Computer 2017 - Tagungsband, Regensburg, Germany, September 10-13, 2017. pages 405-410, Gesellschaft für Informatik e.V., 2017. [doi]
@inproceedings{FrisonZR17,
title = {The Level of Harmony: A Validation Strategy for Brand & User Experience},
author = {Anna-Katharina Frison and Pamela Zotz and Andreas Riener},
year = {2017},
doi = {10.18420/muc2017-mci-0317},
url = {https://doi.org/10.18420/muc2017-mci-0317},
researchr = {https://researchr.org/publication/FrisonZR17},
cites = {0},
citedby = {0},
pages = {405-410},
booktitle = {Mensch und Computer 2017 - Tagungsband, Regensburg, Germany, September 10-13, 2017},
editor = {Manuel Burghardt and Raphael Wimmer and Christian Wolff and Christa Womser-Hacker},
publisher = {Gesellschaft für Informatik e.V.},
}