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Context-aware in-car advertising: the role of message composition and service type

Peter Fröhlich, Jürgen Rehak. Context-aware in-car advertising: the role of message composition and service type. In Linda Ng Boyle, Gary Burnett, Peter Fröhlich, Shamsi T. Iqbal, Erika Miller, Yuqing Wu, editors, Adjunct Proceedings of the 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications, Seattle, WA, USA, September 17 - 19, 2014. pages 1-6, ACM, 2014. [doi]

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Peter Fröhlich

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Jürgen Rehak

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