Peter Fröhlich, Jürgen Rehak. Context-aware in-car advertising: the role of message composition and service type. In Linda Ng Boyle, Gary Burnett, Peter Fröhlich, Shamsi T. Iqbal, Erika Miller, Yuqing Wu, editors, Adjunct Proceedings of the 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications, Seattle, WA, USA, September 17 - 19, 2014. pages 1-6, ACM, 2014. [doi]
@inproceedings{FrohlichR14,
title = {Context-aware in-car advertising: the role of message composition and service type},
author = {Peter Fröhlich and Jürgen Rehak},
year = {2014},
doi = {10.1145/2667239.2667281},
url = {http://doi.acm.org/10.1145/2667239.2667281},
researchr = {https://researchr.org/publication/FrohlichR14},
cites = {0},
citedby = {0},
pages = {1-6},
booktitle = {Adjunct Proceedings of the 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications, Seattle, WA, USA, September 17 - 19, 2014},
editor = {Linda Ng Boyle and Gary Burnett and Peter Fröhlich and Shamsi T. Iqbal and Erika Miller and Yuqing Wu},
publisher = {ACM},
isbn = {978-1-4503-3212-5},
}