Is Social Network Platform Integration Valuable for an Online Service? A Randomized Field Experiment and Archival Data Analysis

Michael Frutiger, Eric Overby, D. J. Wu. Is Social Network Platform Integration Valuable for an Online Service? A Randomized Field Experiment and Archival Data Analysis. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

Abstract

Abstract is missing.