Consumer Choices in Live Streaming Retailing, Evidence from Taobao eCommerce

Wenqian Fu. Consumer Choices in Live Streaming Retailing, Evidence from Taobao eCommerce. In ICEME 2021: The 12th International Conference on E-business, Management and Economics, Beijing, China, July 17 - 19, 2021. pages 12-20, ACM, 2021. [doi]

Abstract

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