Flowing to the River of Innovation: The Impact of Generative Artificial Intelligence on New Product Novelty

Yingxuan Fu, Zhao Cai, Hing Kai Chan. Flowing to the River of Innovation: The Impact of Generative Artificial Intelligence on New Product Novelty. In Michael D. Myers, Rose Alinda Alias, Wai Fong Boh, Robert M. Davisin, Barney Tan 0001, Nor Zairah Ab Rahim, editors, 29th Pacific Asia Conference on Information Systems, PACIS 2025, Kuala Lumpur, Malaysia, July 6-9, 2025. 2025. [doi]

@inproceedings{FuCC25,
  title = {Flowing to the River of Innovation: The Impact of Generative Artificial Intelligence on New Product Novelty},
  author = {Yingxuan Fu and Zhao Cai and Hing Kai Chan},
  year = {2025},
  url = {https://aisel.aisnet.org/pacis2025/it_strategy/it_strategy/1},
  researchr = {https://researchr.org/publication/FuCC25},
  cites = {0},
  citedby = {0},
  booktitle = {29th Pacific Asia Conference on Information Systems, PACIS 2025, Kuala Lumpur, Malaysia, July 6-9, 2025},
  editor = {Michael D. Myers and Rose Alinda Alias and Wai Fong Boh and Robert M. Davisin and Barney Tan 0001 and Nor Zairah Ab Rahim},
}