Yingxuan Fu, Zhao Cai, Hing Kai Chan. Flowing to the River of Innovation: The Impact of Generative Artificial Intelligence on New Product Novelty. In Michael D. Myers, Rose Alinda Alias, Wai Fong Boh, Robert M. Davisin, Barney Tan 0001, Nor Zairah Ab Rahim, editors, 29th Pacific Asia Conference on Information Systems, PACIS 2025, Kuala Lumpur, Malaysia, July 6-9, 2025. 2025. [doi]
No references recorded for this publication.
No citations of this publication recorded.