Understanding Why Customers Engage in Co-creation Behaviors- a Psychological Ownership Perspective - researchr publication authors

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Jen-Ruei Fu, Chiung-Wen Hsu, I-Wei Lu. Understanding Why Customers Engage in Co-creation Behaviors- a Psychological Ownership Perspective. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 257, 2018. [doi]

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