Brand Engagement and Co-creation in the Online Environments- Based on the Self-Determination Theory

Jenruei Fu, Po-Chang Ko, Chaoting Lu, Wei-Long Lee. Brand Engagement and Co-creation in the Online Environments- Based on the Self-Determination Theory. In Proceedings of the International Conference on E-business and Mobile Commerce, ICEMC 2018, Chengdu, China, May 21-23, 2018. pages 11-16, ACM, 2018. [doi]

Authors

Jenruei Fu

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Po-Chang Ko

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Chaoting Lu

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Wei-Long Lee

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