Jenruei Fu, Po-Chang Ko, Chaoting Lu, Wei-Long Lee. Brand Engagement and Co-creation in the Online Environments- Based on the Self-Determination Theory. In Proceedings of the International Conference on E-business and Mobile Commerce, ICEMC 2018, Chengdu, China, May 21-23, 2018. pages 11-16, ACM, 2018. [doi]
Abstract is missing.