Mengyao Fu, Bingqing Xiong, Eric T. K. Lim, Chee-Wee Tan, Weiquan Wang. Catching Audiences' Attention through Narrative Sensory Cues on Digital Distribution Platforms. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, M. N. Ravishankar, Jacky Xi Zhang, editors, 25th Pacific Asia Conference on Information Systems, PACIS 2021, Virtual Event / Dubai, UAE, July 12-14, 2021. pages 86, 2021. [doi]
Abstract is missing.